Good content is fundamental for SEO. One of the simplest ways to create content is to use a blog. Here are some brief ‘dos’ and ‘don'ts’ to keep in mind.
The end goal of SEO is to get your pages on top of the SERP (search engine results page) rankings on Google and other search engines. There are innumerable things you can do to make this happen; there are as many approaches and SEO techniques out there as there are pages on the internet, but they all come down to creating and optimizing content and building links.
We’ll save building links for another discussion and cover content creation. One of the simplest and least technical ways to create lots of high quality content is to use a blog. In the eCommerce world, your blog should complement your store. Here are our dos and don'ts for you to keep in mind when you’re setting up a blog for your eCommerce site.
DOS AND DON’TS
Do: Have interesting content
Don’t: Don't start a blog just to promote your own sales or products
While it doesn’t hurt to post a brief message about a sale or coupon you want to promote, promotion pieces alone won’t make a blog. It’s like reading the classifieds section and saying you read the newspaper. Let’s say your store sells furniture. You might have a blog post about a promotion code one day but also write about the newest Feng Shui furniture positioning in the home. Mix it up and be creative. Before posting anything, ask yourself “is this post interesting enough to send to my own colleagues or friends”? Bottom line is that nothing is better SEO than really good content. The public is discerning so you really can’t fake it.
Do: Make time for regular posts
Don’t: Post a couple of times and then forget about it
It’s time consuming to maintain a blog. In the beginning it will seem like you don’t have enough time in the day to get your normal work done, let alone write a blog post. But persistence will pay off and the more you get in the habit of writing the easier it will be. Interesting content leads to readers. Readers lead to people browsing your site and your store. Browsers eventually lead to sales.
Do: Engage your audience
Don’t: Ignore your current and potential readers
Once you setup your blog make sure you link it to other social media outlets. Engage your audience by as many means possible - Facebook, Twitter, Blog, Pinterest, etc. Get to know your readers as well as you know your shoppers. One blog post on your site is nothing compared to 100 twitter posts from users about how cool you are. Customers and readers want to feel and know that they are heard. Assume that your blog readers are at your site because they are interested in your topic and in turn your product. Listening and interacting with them will get you valuable information about what they want.
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