Pinterest is now the 3rd most popular social networking site, according to Experian. That is a huge leap in a short amount of time. To put it in perspective, Pinterest now gets more traffic than Google+ and LinkedIn. That’s huge for a site that’s been in existence for only 2 years.

What is it?

For those of you not familiar with Pinterest let’s talk about what it is. Remember back in the day when you would cut out interesting things (quotes, pictures, products) from magazines and pin them on a bulletin board? Pinterest is the same concept but now online.

Read More

We just passed the April 17 filing deadline for tax returns in the U.S. The deadline got us thinking about taxes, and being retail minded, that got us thinking about sales taxes and the pain that many eCommerce merchants go through trying to figure out the logistics. Every order that comes into your store needs to fall under a specific tax rate. Not only does a store have to keep track of tax rates per state, per city, and per county but they are also expected to comply with any tax changes implemented during the year. To top it off there are international sales to factor in as well.

Read More

We ran across a great article, What’s the Magic Word for ECommerce?, over at the Neuromarketing blog. It highlighted interesting statistics of what key words grab customers attention and prompts them to purchase. The study, by Kantar Media, surveyed 2500+ online shoppers and asked what words would motivate them to place an order. Not surprisingly, the word that shoppers most like to see is ‘FREE’ - free shipping, free returns, buy one get one free, etc.

Read More

PCI Compliance is an often misunderstood topic. This is no surprise considering how complex and nuanced the standard is, the general lack of knowledge (even among those enforcing PCI compliance) and how little clear explanation is available for the topic. The following is our attempt to clarify this issue. What should you know about PCI compliance? Read More