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Pinterest: Pint Sized Pins Pack Poweful Punch

  • Kezia Frayjo
  • 05.03.2012
  • eCommerce Information

Rise of Pinterest

Pinterest is now the 3rd most popular social networking site, according to Experian. That is a huge leap in a short amount of time. To put it in perspective, Pinterest now gets more traffic than Google+ and LinkedIn. That’s huge for a site that’s been in existence for only 2 years.

What is it?

For those of you not familiar with Pinterest let’s talk about what it is. Remember back in the day when you would cut out interesting things (quotes, pictures, products) from magazines and pin them on a bulletin board? Pinterest is the same concept but now online. A user can setup as many boards as they like. For example, you can have a ‘dream house’ board where you post pictures of all the things you’d want in your ideal house like a medieval library or a waterfall shower. You could have an ‘inspiration’ board where you pin pictures of uplifting quotes and images of fluffy bunnies. You could have a ‘things I want to buy for my dog’ board where you pin pictures of dog collars and puppy beds. The appeal of Pinterest is that you can share your boards with your family and friends. It can be linked via Facebook and Twitter.

Pinterest and eCommerce

A surprising fact that has surfaced recently is that Pinterest is generating more referrals than Twitter! There are many reasons for this, chief among them is Pinterest is primarily a visual site – pictures only. It’s been a great medium to get a wide variety of products right in front of the potential consumer’s eyes. Simple ways to incorporate Pinterest into your store are adding a ‘pin it’ link to product pages and creating branded pinboards.

Once your store’s Pinterest account is set up, you can take it to the next level. This article lists out 9 companies that have created very appealing brand boards – among them Nordstrom, The Today Show, and Michaels Craft Stores.

Our client recently added a ‘pin it’ button to their product pages. It was the perfect addition because they have really beautiful products – in their case a picture is worth a thousand words. The implementation was very straightforward. The steps were simple: our client created a Pinterest account, StoreFront Consulting added the ‘pin it’ logo to their product pages, and we linked to their account. Easy!

If you are interested in adding Pinterest to your Magento store, let us know!

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